Laying Your Business Foundation: Proper Telephone Etiquette – Part 4

In this series we will discuss Proper Telephone Etiquette. Again, if you have not read the previous series I encourage you stop what you are doing and review the articles NOW!

Your receptionist should have a clear speaking monotone voice. This is the first impression the customer hears when calling your company. The receptionist will have the authority to draw customers in or send them away to your competitors. In essence, selecting the right person is crucial to your company image.

I will cover basic telephone etiquette fundamentals so that you and the receptionist are clear about what and how to communicate with the public.

LET’S BEGIN…

Hire someone with a pleasant, friendly and outgoing personality. This type of person has a knack that captures attention; people are drawn in by their magnetic personality, know how to use their voice and speak intelligently. It is very imperative that the receptionist know how to speak, when to speak and when not to speak.

The receptionist should have an after-hour pre-recorded greetings stating what your company offer. The reason being is to turn callers into customers, if they aren’t already. You would be surprised how this small procedure will increase your sales. Be mindful to set the pre-recorded greetings for 30 seconds or less. You do not want to bore callers by listening to everything about your company; however, you do want the recording to mention key points about your services or products as well as the benefits for utilizing your company.

Select a location in your office to position the receptionist in a non-congested place so there are no interruptions. Inform your staff not to congregate near or come within close proximity to the receptionist area to avoid the caller hearing sensitive discussions. Doing so will not jeopardize the receptionist relationship with the caller nor do you want your company portrayed negatively in the caller mind.

Ask the receptionist to always answer the telephone with a smile in their voice. The customer will hear the smile; once again the receptionist is building a relationship with the caller. If the telephone receptionist makes the caller feel welcome and appreciated over the telephone this caller will likely become a customer very shortly.

Finally, train the receptionist to answer the telephone via the mouthpiece, never over the speaker. The caller will probably perceive your company as being unprofessional. Callers want to know they are talking to a person that values what they have to say.

There you have it, the fundamentals of Proper Telephone Etiquette. Although there are various methods to improve Proper Telephone Etiquette, feel free to implement your own procedures when hiring a receptionist.

Until Next Time! Stay tuned to “Laying Your Business Foundation.”

Entrepreneurs: How Strong Is Your Business Foundation?

A Business Lesson from the Three Little Pigs

One of the most important business moves an entrepreneur can do is make sure that their business is grounded upon a solid foundation. Just like a house, a business cannot survive in an unstable environment or on shaky ground. If for some reason an entrepreneur ignores this concept and moves forward to build their business on uncertainty they are definitely setting themselves up for failure and loss. Trust me when I tell you that successful entrepreneurs know the value of beginning your business venture on the grounds of stability.

Interesting enough, when I think of a business’s foundation I think of the story of the Three Little Pigs. I know this concept may seem a bit odd at first; however, after further analysis it makes perfect sense. As many of you already know each of the pigs built their houses in three distinct ways using three distinct types of materials. In the story, Pig number 1 built his house out of straw. Pig number 2 built his house out of sticks. Pig number 3 built his house out of bricks. In an effort to show the relevance between this story and an entrepreneur’s business foundation I will explain how a foundation built upon straw, sticks and bricks is relevant to entrepreneurial success.

A Business Foundation Built Upon Straw

Straw is the material that is left over after grain is separated from cereal plants. Typically, when you think of straw the thought of animal feed comes to mind versus house building. In the Three Little Pigs story pig number 1 used straw to build his house as a protective measure against the big bad wolf. However, the straw was not a strong enough material and the wolf was able to blow it down making the pig’s house irrelevant.

In the business arena the same fate would occur to an entrepreneur that decided to build their business on a foundation made of straw. Straw, without a strengthening agent is a very weak material. The slightest amount of pressure added to it and it will crumble to the ground. The best analogy to a straw foundation would be a business built upon fabrications. Fabrications could be anything from falsified financial statements, defective products, and other deceitful business practices. An entrepreneur that builds their business based on lies will eventually find themselves at the wrong end of the law; which could not only cost the entrepreneur their overall business but their reputation as well. Bottom line, building a business upon a straw foundation will more than likely have a detrimental outcome.

A Business Foundation Built Upon Sticks

Now, if you are anything like me, you are wondering if a straw house did not work for pig number 1 in the Three Little Pigs Story, then why would pig number 2 build his house of sticks. Well, it’s due to the same reasons entrepreneurs that have had failed businesses in the past repeat the same mistake in their current business. Neither party seemed to have learned their lesson despite the losses. Now unlike straw, sticks have a bit more stability but will still have the same outcome despite this fact. Sticks in the business sector are entities such as non-existent business strategies, irrelevant mission and vision statements, and other overlooked business foundational principles. If an entrepreneur fails to have these key entities in place within their business then the business is bound to fail just as quickly as a business built upon lies and deceit. The result of building a business on a foundation of sticks means that the entrepreneur failed to plan and as a result they subsequently planned to fail.

A Business Foundation Built Upon Bricks

Now pig number 3 understood the value of building his house on a solid foundation. He even accounted for the fact that the other pigs built their house out of mediocre materials and would need a place to stay once it all came tumbling down. As an entrepreneur this is the mindset that is needed to build a business on a foundation of bricks. Bricks can be categorized as investments, information technology, key stakeholders, strong organizational structure, and other business functions that lead to maintaining the competitive advantage. In order to succeed an entrepreneur must build their business on these solid foundational principles. Just like in the story of the Three Little Pigs a house build upon bricks can withstand the harshest of elements and will not fail in the face of uncertainty.

If you found this article intriguing and would like to know more about how building a business on a solid foundation will be beneficial to your success, feel free to click the link below.

Enjoy Your Journey!

Online Business Foundation

With all the home-based businesses out there it can be difficult to find business opportunity that has
basic foundation that you need for a home based business that actually makes you money. Here are some of the basic foundations you need.

1) Start-up Cost: When looking for an online home based business for sale, this is so important. A good rule of thumb is around $2000.00 or less, anything much higher than this you might have to worry about people just getting your money and leaving you in the dust. Remember your starting a business, it will cost you money.

2) System: The business should have a proven system that works . This might be most important thing to look for. Anyone who a successful business has system in place that makes them money. No System= No Money

3)Training and Support: The online Business that you consider should have a training and support back office where members can go for support, and training. If your new to the online world, you’ll we need all training and support you can get, the internet is a big place, and you to make sure your energy is focus in the right place.

The internet is a great place to make a living, like anything your foundation is the most important thing.
So make sure you pick the right business for you.

Every second of the day is a chance to change your life!

Gold nugget= With any venture your attitude will the deciding factor in making it grow. There is reason why you see passionate people succeed!

The Beginner’s Guide To A Strong Business Foundation That Will Enable You To Prosper

Are you frustrated by where you find yourself in your business or are you thinking of starting a business? There is a ton of information out there to assist you to achieve success, some of it sound, but much of it bad. If you are one of the 28 million small businesses in the US, or interested in joining their ranks, the following three tips can save you time, money, and frustration.

1- Understand what products or services you are offering. Did you know that 90% of all purchases are made subconsciously? Purchases are made based on emotions and then justified with logic. Because of this, it is never the product or service that you are offering, but the feeling it will provide the customer that is the real reason they will purchase.

2- Understand what makes your business unique. There are so many ways that a customer can purchase an item these days, you’ll need to be able to stand out from the crowd for them to notice you. It is the things that make you or your products and services unique that will allow you the visibility you desire and need to be successful. Now, don’t worry, you don’t have to be 100% exclusive to stand out, you just need to create the perception that you are different from your competition.

3- Understand who is your ideal customer. The current estimated population in the world is 7.6 billion people. That is too many people for you to be able to have as customers and do a good job and just imagine the expense of trying to reach all of them. By getting clear on who your ideal customer is you’ll be able to streamline your marketing, saving you time, money and effort. You’ll also do your best work with customers you that you enjoy. And isn’t that a great reason to be selective?

An additional tip is to understand what it is you want to achieve in your business. With so much information and advice available, before you take a step, you’ll need to know what direction it is you want to go. By understanding what it is you want out of your business, you’ll understand what steps are appropriate for you to take. You’ll also know when you have successfully achieved your desired ends. Without knowing what it is you want to attain, then any step or action will work, but you’ll probably end up somewhere you do not want to be.

With all these tips, it is essential that you be as specific as possible when you define them for your business. The more specific you can be, the clearer and easier it will be for you to determine a path forward.

It is also essential for you to write them down. The act of writing your answers down will do two things. On the one hand, it will help you in clarifying the items. Clarity will happen because you’ll have multiple senses involved in the process; your sense of sight, your sense of touch, and your thoughts. On the other hand, thoughts are very transitory. By writing your answers down, you’ll be able to refer back to them and share them. If you keep your answers in your head, you’ll probably forget them, or they will change with the changes of your thoughts.